Product review & rating has developed into a well known feature that the majority of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that Zion Product Reviews is not only another banal e-commerce product. Folks are actually speaking about it (both positive and negative) as well as their thinking shows up here!
People always leave for your competitors whenever your product details page can’t satisfy them by assuring them. Your products or services details page is an essential portion of the site as this is the spot when your customers decide if you should add the product to the cart or to abandon it. Hence, every effort needs to be delivered to assure the customers that the products you are offering are indeed offers good bargain and value for price.
One of the strongest features within your product details page is definitely the option to allow the customers express their opinion and experience about the product. A simple one line comment added by a happy customer can assure a lot of other visiting customers about acquiring the product.
Following are 5 tips for making your product or service details page more effective by encouraging customers and targeted traffic to write reviews to your products:
Tips 1 – Product Details page Design:
Your product details page design should get special emphasize hence people always love to check out the products details pages which are visually attractive and neatly presented. The product details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way to ensure that customers can find information easily. If your product details page design and arrangement is vivid and attractive, people would like to write something regarding it. Adding Image zooming, image video and multiple images illustrates the merchandise better and so gives customers an excellent insight about the product. When a visitor finds a eye-catchy product details page, it’s more likely that s/he want to add some words there.
Tips 2 – Don’t make the process complicated:
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you would like the rating feature to be present along with the review option, provide a visual 5 star rating which can be rated using the mouse click. Provide you with the negative rating options that will provide a bold impression for the visitors they are able to rate it the direction they feel. For the Review have the email fields optional as people often don’t want their emails to get visible publicly. Provide an option whether to show or hide the e-mail addresses from the published reviews. One issue you need to be particularly careful about will be the CAPTCHA. Easy CAPTCHA could be broken through the spammers and hard CAPTCHA irritates the actual reviewers. Select one which is hard to break through the Spamming softwares yet simple for the human users to read.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted from the visitors or customers. You will be able to publish/un-publish the reviews,(even manipulate if you wish), control the visibility, control the amount of reviews per page, reply returning to a reviewer as well as other conventional review & rating moderation features. If you value what your clients are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published inside your website. Send them thanks a lot emails for the reviews and visiting your website so when reply lrqusd the review, write something that would not merely impress the reviewers but in addition other visitors.
Tips 4 – Keep the ‘Negative Reviews’ also:
Should your product details page is filled with reviews with flattering and praising words & all 5 stars, that could possibly make other visitors doubtful about authenticity of those reviews. If clients are criticizing the products, it’s your very best possiblity to defend the reason why and let others realise it. Take the opportunity to confront the negative reviews with satisfying answers and set them one of the other reviews.
Tips 5 – Reviewing Competition:
Have you thought about announcing a little gift, free coupon or discount for your best rated reviewers? Yes, that will definitely encourage visitors and customers explore your products or services and write something on them. A $5 coupon code, 5% discount or free gift wrapping would inspire much more visitors and customers to create some lines for the products.
Present your products or services more visually as well as in richly designed format, offer some benefits for writing reviews, have the process simple and moderate regularly to obtain more reviews.