This small shop does online-only releases for marketers on a tight budget. For $99, they’ll distribute your release to a healthy couple of sources and track the final results in a single. I also found the customer support quick and helpful, and Merrick Lozano, among the founders, replied personally, adding a nice “mom ‘n pop shop” feel.
The down-side was that this links inside the release were designated “no-follow” from the sites that picked up the release, rendering the press release minimally valuable from a search engine optimization perspective.
PRWeb – These guys are a little more established, and it also feels this way. I used to be assigned a sales rep straight away and was promptly upsold with their $200 distribution package, as the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release could have for my client.
The production got a little more pickup compared to what I saw through PRLeap, even though the sites that ran the discharge weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously failed to add “rel=nofollow,” thus keeping SEO juice intact.
One thing that surprised me about PRLeap was the absence of reporting tools for online-only releases during writing. After I asked my PRWeb rep how better to report on where my press release was found, he suggested searching Google.
PR Newswire – It is a real-deal newswire distribution toolset. To become fair, the press release I submitted via PR Newswire cost north of $700 before targeting accessories (i.e. targeted lists of journalists), and it also went out over the live newswire to press rooms across the country, as i tested out the other services for online-only releases, so jwzeam comparison isn’t intended to be an apples-to-apples examine best press release distribution service is the best value.
PR Newswire vets its users heavily. I needed to submit various documents and prove I actually have an actual company to achieve approval for service, but when I used to be aboard, I used to be assigned a sales rep and an account manager, both whom were helpful and reasonably quick to respond to my inquiries.
My client’s press release was found on over 230 websites. With 4 links to their site in the press release, that can be done the math – that’s quite a solid linkbuilding effort!
Now, below are a few best practices for press release distribution. The very best days to deliver are Tuesday, Wednesday and Thursday. Earlier is superior to later, but avoid the close and open in the market, 9:30 am and 4:30 pm Eastern. Off times will help (10:08 am as opposed to 10:00 am). It’s better to have 1 link for every 100 words of your release, roughly. A lot of links comes off as spammy. For SEO value, operate in links for your site using text that describes whatever you do. If you’re Venturebeat, don’t link the term “Venturebeat.com” inside your press release – find a way to make tech news or innovation news portion of the link.